Business of Design - World Class Brand Marketing Workshop

As part of IFFINA furniture expo, Business of Design aimed to empower businesses with the value of product design practice, creativity, and innovation. 

I was invited to be a moderator of one of BoD's workshop sessions, World Class Brand Marketing. With Angel Roberty (Creative Business Director AdsON Asia) and Aditya Yudha (Associate Planning Director Publicis Groupe Indonesia) as speakers, we delved into the world of designing a technical strategy to build a brand message/narrative, identifying the difference between branding and marketing, and the how-to practical guide tailored to our brands' objectives.

Business of Design, organized by ADPII (Aliansi Desainer Produk Industri Indonesia), was held as 3-days of conference and workshop series that will help you:

 Create meaningful products

 Build capacity for branding and marketing

️ Win over social media

 Open the path to sustainability and exporting

 Prepare skills for a design career

With prominent speakers such as: 

Cheng Tsung Feng - Designer & Artist (Taiwan)

Leonard Theosabrata - SMESCO

Nikita Wiradiputri - Dear Me Beauty

Rara Larasati - Airbus Singapore

Imran Quraishi - Digital Lead Accelerator Publicis Groupe Indonesia

Ririn Basuki - IKEA Indonesia

Bukti Bagja - World Resources Institute

and more.

Follow their IG for more info https://www.instagram.com/businessofdesign.id/

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Business of Design

is a part of IFFINA furniture expo

14-16 September 2023

ICE BSD

Thank you Business of Design, ADPII, and IFFINA for the opportunity!