As part of IFFINA furniture expo, Business of Design aimed to empower businesses with the value of product design practice, creativity, and innovation.
I was invited to be a moderator of one of BoD's workshop sessions, World Class Brand Marketing. With Angel Roberty (Creative Business Director AdsON Asia) and Aditya Yudha (Associate Planning Director Publicis Groupe Indonesia) as speakers, we delved into the world of designing a technical strategy to build a brand message/narrative, identifying the difference between branding and marketing, and the how-to practical guide tailored to our brands' objectives.
Business of Design, organized by ADPII (Aliansi Desainer Produk Industri Indonesia), was held as 3-days of conference and workshop series that will help you:
Create meaningful products
Build capacity for branding and marketing
️ Win over social media
Open the path to sustainability and exporting
Prepare skills for a design career
With prominent speakers such as:
Cheng Tsung Feng - Designer & Artist (Taiwan)
Leonard Theosabrata - SMESCO
Nikita Wiradiputri - Dear Me Beauty
Rara Larasati - Airbus Singapore
Imran Quraishi - Digital Lead Accelerator Publicis Groupe Indonesia
Ririn Basuki - IKEA Indonesia
Bukti Bagja - World Resources Institute and more.
Follow their IG for more info https://www.instagram.com/
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Business of Design
is a part of IFFINA furniture expo
14-16 September 2023
ICE BSD
Thank you Business of Design, ADPII, and IFFINA for the opportunity!
